India’s home gardening revolution is in full bloom, and AllThatGrows Gardening Platform is leading the charge. Based in Chandigarh, Seed Delivery LLP, the parent company of AllThatGrows, has built India’s only AI-driven, seed-to-harvest platform that supports over 18,000+ urban growers with organic tools and tech.
About AllThatGrows
AllThatGrows Gardening Platform is India’s only AI-powered, end-to-end urban gardening ecosystem…
- Legal Name: Seed Delivery LLP
- Founded: 2017
- Headquarters: Chandigarh, India
- Mission: To empower city-based growers with organic, non-GMO heirloom seeds and end-to-end gardening support
- Key USP: India’s first platform with an AI-driven GrowBot WhatsApp assistant & AR-based garden planner
Recognitions:
- Featured in Mint’s “Top 10 AgriTech Startups” (2023)
- Certified by India Organic for 100% chemical-free seed quality
- 3 patents filed in AI seed mapping & smart growth tracking
Financial Performance (FY23–24)
| Metric | Value (₹ lakhs) | Industry Benchmark |
|---|---|---|
| Revenue | ₹210 | ₹180 (avg. for niche D2C agri) |
| Gross Margin | 65% | 50% (Gardening E-commerce) |
| EBITDA Margin | 18% | N/A |
| Repeat Purchase Rate | 51% | 35% |
Unit Economics:
- AOV: ₹1,200
- CAC: ₹280 (content-first, 80% organic)
- LTV: ₹4,800
Product Ecosystem: What AllThatGrows Offers
🔹 Seeds (55% Revenue Contribution)
- Over 200+ heirloom, non-GMO varieties
- Seasonal subscription boxes for different growing zones
- Organic, lab-tested, and packaged with a 98% germination guarantee
🔹 Gardening Kits (30%)
- Ready-to-grow balcony bundles for urban homes
- Grow-your-own food kits for kids & schools
🔹 Knowledge Products (15%)
- Paid gardening webinars
- Custom soil and climate zone testing
- 14-part free gardening masterclass for beginners
Tech Innovation in Gardening
AllThatGrows isn’t just selling seeds — it’s building a tech-first gardening system:
- GrowBot: WhatsApp-based AI bot that guides users from seed to harvest
- AR Garden Planner App: Visual layout planner for balcony & terrace gardens
- Smart Planters (Pre-launch): IoT-enabled with soil sensors & irrigation sync
- Machine learning for predicting seasonality & regional crop matches
Founder & Leadership
Karan Mahajan
- Ex-Agricultural Scientist
- TEDx Speaker on Urban Food Security
- Champion for organic growing & sustainable agri-tech
View Karan’s LinkedIn
Funding Status
| Stage | Amount | Valuation |
|---|---|---|
| Bootstrapped | Up to ₹50L | N/A |
| Pre-Series A | ₹3.5 Cr | ₹25 Cr (2024) |
Operations & Supply Chain’
- Direct contracts with 42 organic farms
- 99.8% seed purity rate (highest in the segment)
- Pan-India delivery network with zero-plastic packaging
- 100% plastic-neutral logistics & verified biodegradable packaging
- CapTable:
Community & Impact
- 18,000+ Grow Squads: WhatsApp-led gardening communities
- 37 School Garden Programs: In urban schools across Delhi, Mumbai & Pune
- 120+ B2B Partnerships: Wellness programs for corporates and gated communities
Competitive Differentiation
| Feature | AllThatGrows | Typical Competitor |
|---|---|---|
| Seed Purity | 99.8% | ~85% |
| Free Gardening Course | ✅ Yes | ❌ Limited |
| AI Assistant | ✅ Yes | ❌ Not available |
| Germination Guarantee | ✅ 98% | ❌ None |
| Direct Farm Sourcing | ✅ | ❌ Mixed Channels |
Growth Strategy for FY24–25
| Initiative | Status |
|---|---|
| Seed Library (Swap Model) | Launching Q2 |
| Smart Planters (IoT) | Pre-orders open |
| Gulf Expansion | Q3 Rollout |
FY25 Projections:
- Revenue Target: ₹3.8 Cr
- Gross Margin Target: 68%
Why AllThatGrows Matters
India’s urban gardening market is growing at 28% CAGR, driven by awareness, sustainability, and health.
AllThatGrows is capitalizing on this trend with:
- 100% organic, certified inputs
- AI-driven support systems
- Direct farm-to-home delivery
- High-retention, low-CAC unit economics
Contact AllThatGrows
- Website: AllThatGrows.in
- Instagram: @allthatgrows.in
- Pinterest: AllThatGrows
- Founder: Karan Mahajan – LinkedIn
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