1.About Oye Happy
Oye Happy, founded in 2014, is a Hyderabad-based gifting company that specializes in personalized gifting solutions. The company’s mission is to revolutionize the gifting experience by offering unique, customized, and experience-based gifts for individuals and businesses alike.
With a focus on delivering emotional value, Oye Happy aims to make gift-giving memorable and meaningful. In 2023, Oye Happy generated ₹15 crore in revenue, with a net worth of ₹65 crore. The company generates 90% of its revenue through its e-commerce platform, leveraging the rapid growth of online gifting solutions.
The corporate gifting segment has also seen an uptick, with a 30% increase in demand over the past year, as companies increasingly opt for personalized and unique gifts for their employees and clients. The Indian gifting market is projected to grow at a CAGR of 18% by 2025, positioning Oye Happy for continued growth and expansion.
2. Oye Happy’s Business Model
Personalized Gifting
Oye Happy’s core service revolves around personalized gifting, providing customized gifts like prank gifts, romantic experiences, and surprise deliveries. These creative and tailored gifts allow customers to personalize each aspect of the gift, ensuring it holds sentimental value.
- Key Clients and Markets: Oye Happy caters to individual consumers as well as corporate clients across India, making personalized gifts for every occasion — be it birthdays, weddings, or corporate events.
Experience-Based Gifts
In addition to personalized gifting, Oye Happy offers experience-based gifts. These include adventurous activities, celebrity video messages, and curated experiences that are perfect for those looking for a gift beyond the ordinary. This approach is a competitive advantage in a market dominated by traditional gifting options.
3. Revenue Streams of Oye Happy
Oye Happy generates its revenue through the following streams:
- E-Commerce Sales: The company generates 85% of its total revenue through its online platform, which offers personalized gifts and experience-based options.
- Corporate Gifting: The company also caters to businesses and events, offering customized gifting solutions. This is crucial for strengthening relationships with clients, employees, and partners.
4. The Problem Oye Happy Solves
Oye Happy addresses the challenge of lack of creativity and personalization in traditional gifting. In a market where generic gifts dominate, Oye Happy stands out by offering personalized gifts that bring more emotional value to the gift-giving process. Whether it’s a personalized prank gift or a celebrity video message, Oye Happy helps individuals and businesses create memorable experiences through gifting.
5. Key Financial Numbers
- Revenue (2023–2024): ₹15 crore
Explanation: Oye Happy has experienced steady growth, with ₹15 crore in revenue for the fiscal year 2023-24, reflecting the increasing demand for personalized gifts and experience-based gifting solutions.
Net Worth: Estimated at ₹65 crore
Explanation: Oye Happy’s net worth stands at ₹65 crore as of 2025, driven by strong market positioning in the personalized gifting space and continuous expansion in the corporate gifting sector.
Annual Sales Split:
Website: 90%
Explanation: The company generates 90% of its revenue through its online platform, highlighting the growing trend of e-commerce in the gifting industry, especially as more consumers turn to personalized gifts via digital channels.
Marketplaces: 10%
Explanation: Sales through online marketplaces like Amazon and Flipkart contribute around 10% of the revenue, serving as an additional channel for exposure and customer acquisition. - Unit Economics:
Cost of Goods Sold (COGS): 18%
Explanation: The COGS stands at 18%, indicating effective control over production costs while maintaining the quality of customized gifts and experiences.
Marketing: 22%
Explanation: 22% of revenue is spent on marketing to fuel brand awareness, customer acquisition, and retaining existing clients. This reflects the company’s focus on digital advertising and social media campaigns to promote personalized gifting solutions.
Delivery: 6%
Explanation: The delivery cost accounts for 6% of the revenue, covering logistics for nationwide and international shipping, which is crucial for timely delivery of personalized gifts.
Technology: 12%
Explanation: Oye Happy invests 12% of its revenue in technology, enhancing its online platform, user interface, and backend infrastructure to improve customer experience and streamline operations.
Salary: 18%
Explanation: 18% of revenue is allocated to employee salaries, reflecting the importance of a skilled workforce in handling operations, customer service, and creative gift solutions.
EBITDA: 14%
Explanation: The EBITDA margin stands at 14%, indicating a healthy operating profit, supported by cost control measures and strong demand for personalized and experience-based gifts.
Additional Insights:
Corporate Gifting: The demand for corporate gifting has grown by 30% year-on-year, with companies increasingly looking for personalized solutions for employee recognition and client gifts.
Market Outlook: The Indian gifting market is expected to grow at a CAGR of 18% through 2025, with a large portion of this growth attributed to personalized and experience-based gifts.
6. Founders of Oye Happy
- Harshvardhan Khemani – Co-Founder & CEO
Harshvardhan co-founded an advertising agency before starting Oye Happy. He now leads the operations and strategic partnerships, steering the company towards innovation and growth in the gifting space. - Varun Todi – Co-Founder & Director
Varun, with a background in advertising, co-founded Oye Happy. He oversees business development and creative strategies, ensuring Oye Happy’s offerings remain fresh, unique, and impactful in the gifting market.
7. Contact Details
- Website: https://www.oyehappy.com
- Twitter: @oyehappy
- LinkedIn: Oye Happy LinkedIn
- Instagram: @oyehappy
- Email: hello@oyehappy.com
Also Read: Top Ecommerce Startups in India.
