About the Company
Minimalist Science Backed Skincare was founded in 2020 with a vision to revolutionize the Indian skincare industry by offering transparent and effective solutions rooted in science.Headquartered in Jaipur, India, the company has built a strong digital footprint and is steadily expanding into offline retail markets to enhance accessibility across the country. Minimalist Science Backed Skincare has positioned itself as a leader in Minimalistic Science Backed Skincare, focusing on clean, effective, and research-driven formulations that deliver real results. The brand addresses a wide variety of skincare concerns—from acne and pigmentation to hydration and aging—through thoughtfully crafted, ingredient-centric products. Every formulation is rooted in scientific research and avoids unnecessary additives such as fragrances, sulfates, and parabens, making it suitable for all skin types and tones.
By combining transparency, affordability, and clinical efficacy, Minimalist Science Backed Skincare has earned a loyal customer base and continues to grow rapidly. With an expanding portfolio and increasing presence in retail stores, the brand is redefining the skincare experience in India. Minimalist remains committed to offering high-performance solutions that prioritize long-term skin health and consumer trust.
Business Model
Minimalist Science Backed Skincare operates through the following key business segments:
a) Direct-to-Consumer (D2C) Sales
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- Description: Sells products through its official website and e-commerce platforms like Amazon, Nykaa, and Flipkart.
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- Key Clients and Markets: Focuses on skincare-conscious consumers in India and expanding international presence.
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- Revenue Contribution: Primarily driven by online sales, supplemented by retail partnerships.
b) Retail Expansion
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- Description: Expanding into offline retail partnerships with major beauty and skincare outlets.
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- Competitive Advantage: High consumer trust due to ingredient transparency and dermatologically tested products.
c) Revenue Streams
Minimalist Science Backed Skincare generates revenue through:
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- E-commerce Sales: Official website and marketplace platforms.
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- Retail Partnerships: Collaboration with offline skincare and beauty retail chains.
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- Subscription Model: Plans to introduce subscription-based personalized skincare solutions.
What Problem is the Startup Addressing?
The skincare industry in India often lacks transparency, with misleading claims and unverified ingredients. Minimalist Science Backed Skincare addresses these challenges by:
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- Ingredient Transparency: Clearly listing active ingredients and their concentrations.
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- Science-Backed Formulations: Ensuring all products are dermatologically tested and free from harmful additives.
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- Affordable & Effective Solutions: Providing high-quality skincare at reasonable prices.
By focusing on these aspects, Minimalist Skincare is reshaping consumer trust and setting new industry standards.
Key Financial Numbers
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- Revenue (Latest): ₹120 crore ($14.4M) as of March 31, 2024.
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- Profitability: ₹18 crore ($2.2M) as of March 31, 2024.
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- Growth Rate: 70% YoY growth.
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- Funding: Raised $15M in Series A from Sequoia Capital India and Unilever Ventures.
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- Market Valuation: Estimated at $100M as of September 2024.
About the Founders
Mohit Yadav – Co-Founder & CEO
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- Education: Engineering background from IIT Kanpur.
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- Professional Background: Extensive experience in consumer goods and e-commerce.
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- Role in Company: Leads product innovation, brand strategy, and overall business growth.
Rahul Yadav – Co-Founder & COO
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- Education: MBA from IIM Ahmedabad.
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- Professional Background: Strong expertise in operations and supply chain management.
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- Contributions: Oversees production, logistics, and expansion strategies.
