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Home / Startups / Let’s Try: Innovating for India with Consumer-Centric Solutions

Let’s Try: Innovating for India with Consumer-Centric Solutions

About the Company

Let’s Try was founded to bring innovative solutions to the Indian market with a focus on consumer-centric products. Headquartered in Bangalore, India, the company serves a broad range of clients across various industries, including retail, e-commerce, and consumer goods.

Business Model

Let’s Try operates through the following key business segments:

a) Product Development

  • Description: Creates and markets unique consumer products designed for everyday convenience.
  • Key Clients and Markets: Caters to retail chains, online marketplaces, and direct-to-consumer platforms.

b) Technology Integration

  • Description: Leverages technology for product innovation, marketing analytics, and supply chain optimization.
  • Competitive Advantage: Enhances efficiency, streamlines logistics, and provides data-driven insights.

c) Revenue Streams

Let’s Try generates revenue through:

  • Product Sales: Direct sales through online and offline channels.
  • Subscription Services: Exclusive membership and loyalty-based models.
  • B2B Partnerships: Providing private-label solutions to large retailers.

What Problem is the Startup Addressing?

Let’s Try aims to address the challenges of product accessibility, quality, and affordability for Indian consumers. Key solutions include:

  • Innovative Product Offerings: Bringing new, affordable, and high-quality consumer products to the market.
  • Tech-Enabled Distribution: Ensuring efficient supply chain management and optimized delivery.
  • Sustainable Practices: Committed to environmentally friendly production and packaging.

Key Financial Numbers

  • Revenue (Latest): ₹25 crore (as of March 31, 2024).
  • Profitability: ₹5 crore (as of March 31, 2024).
  • Growth Rate: 30% year-on-year.
  • Funding: Raised ₹50 crore from investors including Sequoia Capital, Accel Partners, and Tiger Global.
  • Market Valuation: ₹300 crore as of February 2025.

About the Founders

Founder 1 – Rahul Mehta (Co-Founder & CEO)

  • Education: MBA, Indian Institute of Management (IIM) Bangalore
  • Professional Background: Expert in consumer goods and e-commerce strategy.
  • Role in Company: Leads strategy, innovation, and overall business growth.

Founder 2 – Ananya Sharma (Co-Founder & CFO)

  • Education & Background: Chartered Accountant, former finance lead at a Fortune 500 company.
  • Contributions: Manages financial strategy, investments, and business expansion.

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