About the Company
Farda is a premium customized streetwear brand founded in 2022 by Chahat Pahuja and Sanskar Mishra. Headquartered in Nagpur, India, the company aims to represent Indian streetwear on a global scale. Farda specializes in unique, personalized clothing that blends contemporary fashion with Indian cultural elements, catering to the Gen-Z audience and fashion enthusiasts.
Business Model
Farda operates through the following key business segments:
a) Custom Apparel Solutions
- Description: Offers personalized and made-to-order streetwear, including collectible oversize tees, limited edition jackets, patchwork jackets, and uptown dresses.
- Key Clients and Markets: Caters to Gen-Z consumers, fashion influencers, and young professionals seeking unique and expressive fashion statements.
b) Sustainable Fashion Initiatives
- Description: Emphasizes eco-friendly production practices by incorporating sustainable fabrics and ethical sourcing into their designs.
- Competitive Advantage: Combines sustainability with customization, offering products that are both environmentally conscious and tailored to individual styles.
c) Revenue Streams
Farda generates revenue through:
- Direct-to-Consumer (D2C) Sales: Online sales via their official website.
- B2B Partnerships: Collaborations with fashion retailers and boutiques to expand market reach.
- Exclusive Customization Services: Premium design services for clients seeking unique fashion pieces.
Challenges Addressed
Farda addresses several challenges in the fashion industry:
- Lack of Personalized Fashion: By offering customized apparel, Farda provides consumers with unique clothing options that reflect their personal style.
- Sustainability Issues: The brand adopts eco-friendly materials and ethical production methods to combat the environmental impact of traditional fashion.
- Fast Fashion Waste: Farda’s made-to-order model reduces overproduction and minimizes waste, promoting a more sustainable consumption pattern.
Key Financial Numbers
- Total Funding: $39.7K (approximately ₹30 lakh) raised in an angel round on March 1, 2022.
- Annual Revenue: ₹12.2 lakh (approximately $14.8K) as of March 31, 2024.
- Profitability: Net loss of ₹5.88 lakh (approximately $7.13K) as of March 31, 2024.
- Post-Money Valuation: $181K (approximately ₹1.5 crore) as of May 24, 2023.
Founders
Chahat Pahuja – Co-Founder & CEO
- Background: Hails from Nagpur, India. Co-founded Farda to bring innovative and customized streetwear to the Indian fashion scene.
- Role: Leads the company’s vision, oversees product design, and manages overall business strategy.
Sanskar Mishra – Co-Founder
- Background: Co-founded Farda alongside Chahat Pahuja, sharing a passion for fashion and entrepreneurship.
- Role: Focuses on operations, supply chain management, and business development initiatives.
