About the Company
SweeDesi is an innovative Indian startup dedicated to delivering high-quality, authentic Indian sweets and savories from their places of origin to customers’ doorsteps within 24 hours. Founded in 2019, the company blends tradition with modern technology to ensure the highest standards of quality and hygiene.
Location: Pune, Maharashtra, India
Clients: Individuals, Corporate Clients, E-commerce Platforms, and Retail Outlets
Industry: Food & Beverage, Confectionery
Business Model
SweeDesi operates through the following key business segments:
a) Direct-to-Consumer (D2C) Platform
- Description: Offers a wide range of traditional Indian sweets and savories through its online platform, ensuring delivery within 24 hours.
- Key Clients and Markets: Caters to individual customers seeking authentic regional delicacies across India.
b) Custom & Bulk Orders
- Description: Provides customized sweets for weddings, festivals, corporate events, and other special occasions.
- Competitive Advantage: Utilizes premium ingredients, innovative packaging, and an efficient supply chain to maintain freshness and authenticity.
c) Retail & E-commerce Partnerships
- Description: Collaborates with retail stores and e-commerce platforms to expand its reach and offer products to a broader audience.
Revenue Streams:
- Direct Sales: Revenue from individual customers via SweeDesi’s online store.
- Bulk Orders: Income from large-scale orders for events and corporate gifting.
- Partnerships: Earnings from collaborations with other retail and online platforms.
What Problem Addressed ?
The Indian sweets industry faces challenges such as inconsistent quality, lack of hygiene, and limited access to authentic regional specialties outside their native regions. SweeDesi addresses these issues by:
- Ensuring Premium Quality: Sourcing products directly from renowned regional vendors known for their traditional recipes and quality.
- Nationwide Accessibility: Utilizing a robust logistics network to deliver fresh products across India within 24 hours.
- Innovative Packaging: Employing multiple packaging layers to maintain product integrity during transit.
- Technology Integration: Implementing AI-based inventory management and demand forecasting to optimize operations.
Key Financial Numbers
- Revenue (Latest): ₹1.05 crore as of March 31, 2024.
- Profitability: Not disclosed.
- Growth Rate: 157.63% revenue growth in FY 2023.
- Funding: Raised ₹3 million in seed funding on March 6, 2020.
- Market Valuation: Not publicly disclosed.
Founders
Vinod Kulhari – Founder & CEO
- Education: MBA in Marketing/Operations from Symbiosis Institute of Management Studies; BE in Mechanical Engineering from Army Institute of Technology, Pune University.
- Professional Background: Over 15 years of experience in sales and management; has built manufacturing and e-commerce startups driving innovation and growth.
- Role in Company: Leads product innovation, business strategy, and brand expansion.
Suman Choudhary – Co-Founder
- Education & Background: Details not publicly disclosed.
- Contributions: Co-leads company operations and strategic planning.
