About the Company
Auli Lifestyle is an Indian startup specializing in premium, natural skincare and wellness products. Founded in June 2017 by Aishwarya Biswas, the company is headquartered in Kolkata, India. Auli Lifestyle is renowned for its handcrafted, Ayurveda-inspired formulations, catering to a diverse clientele that includes retail customers, beauty salons, and wellness-focused businesses within the personal care and wellness industry.
Business Model
Auli Lifestyle operates through the following key business segments:
a) Product Offerings
Description: Offers a range of organic and Ayurvedic skincare and wellness products, including moisturizers, serums, facial oils, and shampoos.
Key Clients and Markets: Serves retail customers, beauty salons, wellness brands, and e-commerce platforms.
b) E-Commerce and Retail Distribution
Description: Sells products through its official website, major e-commerce platforms, and select offline retail stores.
Competitive Advantage: Provides chemical-free, handcrafted skincare products using traditional Ayurvedic practices, ensuring authenticity and effectiveness.
c) Revenue Streams
Auli Lifestyle generates revenue through:
- Direct-to-Consumer Sales: Online sales via its website and third-party platforms.
- Retail Partnerships: Collaborations with premium beauty and wellness stores.
- Subscription and Bundled Offers: Special seasonal and customized product sets.
What Problem is the Startup Addressing?
Auli Lifestyle addresses the growing demand for natural, chemical-free skincare solutions in India and beyond. The skincare industry is often dominated by synthetic products containing harmful chemicals that can lead to skin issues. Auli Lifestyle tackles these concerns by:
- Providing Natural Alternatives: Handmade, Ayurvedic formulations free from harmful chemicals.
- Ensuring Skin Health Benefits: Dermatologically tested, safe, and effective skincare solutions.
- Promoting Sustainability: Utilizing eco-friendly packaging and cruelty-free production processes.
Key Financial Numbers
- Funding: Raised a total of $339,000 over four rounds from 10 investors, including participation in the NSRCEL – Goldman Sachs 10,000 Women Program in January 2022. citeturn0search2
- Valuation: Valued at $2.47 million as of the latest funding round.
About the Founder
Aishwarya Biswas – Founder & Managing Director
- Education: Graduated from New York University with a double major; pursued post-graduate MBA studies and attended the London School of Economics. citeturn0search7
- Professional Background: An inspiring entrepreneur from Kolkata, India, Aishwarya founded Auli Lifestyle in June 2017, driven by her passion for wellness and natural beauty solutions.
- Role in Company: Leads brand vision, product innovation, and business expansion strategies.
