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Home / Tech / AgroWave: Transforming Farm-to-Market Logistics with Innovation

AgroWave: Transforming Farm-to-Market Logistics with Innovation

About the Company

AgroWave was founded in 2017 with a mission to revolutionize the agricultural supply chain by leveraging technology and innovation. Headquartered in Gurugram, Haryana, India, the company collaborates with farmers to streamline farm-to-market logistics, ensuring fresh produce reaches businesses efficiently. AgroWave primarily serves agricultural producers, retailers, and food processing industries, contributing to the agritech ecosystem in India.

Business Model

AgroWave operates through the following key business segments:

a) Farm-to-Market Logistics

  • Description: Provides a tech-enabled logistics network for farmers to directly connect with businesses, reducing wastage and increasing profitability.
  • Key Clients and Markets: Serves agricultural producers, wholesale markets, and food processing industries.

b) Technology Solutions

  • Description: Offers AI-driven solutions for demand forecasting, supply chain optimization, and real-time tracking of produce.
  • Competitive Advantage: Reduces inefficiencies and enhances transparency in the agricultural supply chain.

c) Revenue Streams

AgroWave generates revenue through:

  • Logistics Services: Facilitating direct farm-to-business delivery services.
  • Technology Subscriptions: Providing software solutions for farmers and businesses.
  • Commission-based Model: Charging a percentage of transactions facilitated through its platform.

What Problem is the Startup Addressing?

AgroWave aims to solve inefficiencies in the agricultural supply chain by addressing:

  • Post-harvest Wastage: Providing efficient logistics to reduce spoilage.
  • Market Access for Farmers: Connecting farmers directly with buyers to ensure fair pricing.
  • Lack of Transparency: Implementing real-time tracking and data-driven decision-making tools.

By leveraging technology and innovative logistics, AgroWave ensures that fresh produce reaches businesses efficiently, benefiting both farmers and buyers.

Key Financial Numbers

    • Revenue (2020): $3.7 million
    • Total Funding: $4.35 million over 6 rounds
    • Latest Funding Round: $2 million in Seed funding on January 19, 2022
    • Valuation (as of January 2022): $7.72 million
    • Founders’ Net Worth (as of January 2022): ₹22.6 crore

About the Founders

  • Founder & CEO: Anu Meena
    • Education: Graduate from the Indian Institute of Technology (IIT) Delhi.Professional Background: Experienced in agritech and supply chain management.Role in Company: Leads the company’s strategic growth, partnerships, and technological advancements.
    Co-Founder: Anita Bai Meena
    • Role in Company: Director at AgroWave, involved in operational and strategic decisions.
  • Co-Founder: Payal Jawalkar
    • Role in Company: Involved in business development and strategic planning.

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