About the Company
Adonomo is an innovative Indian startup revolutionizing the advertising industry through AI-powered digital outdoor advertising solutions. Established in 2021, the company is headquartered in Bengaluru, India, with operations expanding across multiple cities in India. Adonomo specializes in targeted, data-driven advertising, offering cutting-edge technology for outdoor digital screens, interactive ad placements, and AI-driven ad analytics. The company caters to brands looking for high-impact, measurable, and engaging advertisement solutions.
- Location: Bengaluru, India
- Business Focus: AI-driven digital outdoor advertising
- Clients: FMCG brands, e-commerce companies, retail chains, automobile firms, and startups
- Industry: Advertising Technology (AdTech)
Business Model
Adonomo operates through the following key business segments:
a) AI-Powered Digital Advertising
- Description: Provides data-driven, AI-optimized digital outdoor advertisements.
- Key Clients and Markets: Serves retail, e-commerce, and consumer brands seeking dynamic ad placements.
b) Technology Solutions
- Description: Offers advanced analytics, programmatic ad buying, and real-time audience engagement solutions.
- Competitive Advantage: Provides AI-based insights, real-time ad optimization, and audience-targeted campaigns.
c) Revenue Streams
- Digital Ad Spaces: Monetizing digital outdoor spaces through programmatic ad sales.
- AI & Data Services: Offering premium insights and ad optimization services.
- Subscription & Licensing: Providing brands with access to proprietary AI-driven ad management software.
What Problem is the Startup Addressing?
Adonomo aims to transform traditional advertising by addressing the inefficiencies in outdoor media. The current advertising landscape faces challenges such as:
- Lack of precise audience targeting in outdoor advertising.
- High costs associated with traditional print and static billboard advertising.
- Absence of real-time analytics for measuring campaign effectiveness.
How Adonomo Solves These Issues ?
- AI-Driven Targeting: Uses real-time audience insights to ensure better ad placements.
- Dynamic & Interactive Ads: Provides high engagement through digital screen technology.
- Data-Backed ROI Measurement: Delivers detailed analytics and performance reports to advertisers.
By leveraging AI and real-time analytics, Adonomo enhances the efficiency and impact of outdoor advertising.
Key Financial Numbers
- Revenue (Latest): ₹15 crore ($1.8M) as of March 31, 2024.
- Profitability: ₹2.5 crore ($300K) as of March 31, 2024.
- Growth Rate: 45% YoY.
- Funding: Raised $5 million from marquee investors including Sequoia Capital and Accel Partners.
- Market Valuation: $50 million as of March 2024.
About the Founders
Co-Founder & CEO: Sarvanth Gajula
- Education: [Degree, University]
- Professional Background: Expertise in digital advertising and technology innovations.
- Role in Company: Leads strategy, product development, and business expansion.
Co-Founder & CTO: Sandeep Bommireddi
- Education: [Degree, University]
- Professional Background: Expert in AI and big data analytics.
- Role in Company: Oversees technology development and innovation.
