About the Company
WOW! Momo was founded in 2008 with a vision to redefine India’s fast-food industry through innovative and delicious momo-based offerings. Headquartered in Kolkata, India, the company has expanded its presence to over 350 outlets across multiple cities. It offers a wide range of momos, from traditional steamed and fried varieties to fusion flavors, catering to the evolving tastes of Indian consumers.
Business Model
WOW! Momo operates through the following key business segments:
a) Quick Service Restaurants (QSRs)
Description: Operates QSR outlets across malls, high streets, airports, and tech parks.
Key Clients and Markets: Serves urban consumers looking for quick, tasty, and affordable meals.
Revenue Contribution: Major revenue comes from QSR sales.
b) Retail & Packaged Foods
Description: Expanding into packaged frozen momos available in supermarkets and e-commerce platforms.
Competitive Advantage: Offers convenient, high-quality, and easy-to-prepare frozen momos for at-home consumption.
c) Revenue Streams
WOW! Momo generates revenue through:
- Dine-in & Takeaway Sales: Revenue from its QSR outlets across India.
- Delivery Services: Partnerships with food delivery platforms like Swiggy and Zomato.
- Packaged Foods: Sale of frozen momos through retail and e-commerce.
What Problem is the Startup Addressing?
WOW! Momo aims to revolutionize the Indian fast-food sector by providing a locally inspired alternative to international fast-food chains. The Indian market faces issues like a lack of innovative fast-food options and unhealthy eating habits. WOW! Momo addresses these challenges through:
- Innovative Offerings: Fusion momos like tandoori momos and momo burgers (MoBurg).
- Affordability & Accessibility: Pocket-friendly pricing and widespread availability.
- Quality & Hygiene: Standardized processes ensuring high-quality, hygienic food.
By doing so, WOW! Momo ensures that Indian consumers get a unique, flavorful, and hygienic fast-food option.
Key Financial Numbers
- Revenue (Latest): ₹220 crore ($26.5M) as of FY23.
- Profitability: Not publicly disclosed.
- Growth Rate: 40% YoY growth in recent years.
- Funding: Raised over $60 million from investors like Tiger Global and OAKS Asset Management.
- Market Valuation: Estimated at $350M as of 2023.
About the Founders
- Sagar Daryani – Co-Founder & CEO
Education: St. Xavier’s College, Kolkata.
Professional Background: Experienced entrepreneur with expertise in brand building and business growth.
Role in Company: Leads the brand’s expansion and strategy. - Binod Homagai – Co-Founder & COO
Education & Background: Expertise in operations and business management.
Contributions: Manages operations, quality control, and supply chain.
