Udaan: Revolutionizing B2B Commerce in India with a Seamless Digital Network

About the Company

Udaan was founded with a vision to transform B2B commerce in India by connecting traders, wholesalers, retailers, and manufacturers through a seamless digital platform. Headquartered in Bengaluru, India, Udaan has built an extensive network across the country, facilitating trade across various industries, including FMCG, electronics, clothing, and home essentials.

Business Model

Udaan operates through the following key business segments

a) Marketplace Services

• Description: Acts as a bridge between manufacturers and retailers, providing a digital marketplace for bulk purchasing.
• Key Clients and Markets: Serves wholesalers, retailers, and small businesses across India.

b) Logistics & Supply Chain Solutions

• Description: Provides end-to-end logistics solutions, ensuring timely delivery of goods.
• Competitive Advantage: Offers cost-effective transportation, warehousing, and inventory management.

c) Credit & Financial Services

• Description: Provides working capital loans and financial solutions to small businesses.
• Key Benefits: Enhances liquidity and supports business growth for retailers and wholesalers.

What Problem is the Startup Addressing?

Udaan aims to solve major inefficiencies in India’s traditional supply chain and wholesale trade. The current market faces challenges like fragmented distribution, lack of transparency, and working capital shortages. Udaan addresses these issues through:

• Digital Platform: Streamlining trade with a user-friendly app.
• Efficient Logistics: Ensuring faster and cost-effective delivery services.
• Financial Inclusion: Providing credit solutions for small businesses.

By doing so, Udaan is empowering small businesses, improving supply chain efficiency, and fostering a more transparent B2B ecosystem.

Key Financial Numbers

• Revenue (Latest): ₹9,900 crore ($1.2 billion) as of FY 2023.
• Profitability: Currently in growth phase; prioritizing expansion over immediate profits.
• Growth Rate: Rapid expansion with significant YoY growth.
• Funding: Raised over $1.4 billion from investors like Lightspeed, DST Global, and Tencent.
• Market Valuation: Estimated at $3 billion as of the latest funding round.

About the Founders

• Amod Malviya – Co-Founder
  • Education: IIT Kharagpur alumnus.
  • Professional Background: Former CTO at Flipkart, expertise in technology and scaling digital platforms.
  • Role in Company: Leads technology and innovation at Udaan.
• Vaibhav Gupta – Co-Founder
  • Education: MBA from the University of Virginia.
  • Professional Background: Former executive at Flipkart, with experience in strategy and operations.
  • Contributions: Manages overall business strategy and expansion.
• Sujeet Kumar – Co-Founder
  • Education: IIT Delhi alumnus.
  • Professional Background: Former President of Operations at Flipkart.

Contributions: Oversees supply chain and logistics operations.