About the Company
Rebel Foods, founded in 2011, is the world’s largest internet restaurant company, pioneering the cloud kitchen model. Headquartered in Mumbai, India, the company operates multiple brands, including Faasos, Behrouz Biryani, and Oven Story, serving millions of customers globally. Rebel Foods focuses on leveraging technology, data-driven decision-making, and a strong supply chain to deliver quality food at scale.
Business Model
Rebel Foods operates through the following key business segments:
a) Cloud Kitchen Network
- Description: A network of cloud kitchens that produce and deliver food without traditional dine-in services.
- Key Clients and Markets: B2C customers ordering via online food delivery platforms and direct brand websites.
b) Multi-Brand Portfolio
- Description: Manages multiple brands under a single kitchen setup, optimizing space and resources.
- Competitive Advantage: Increases operational efficiency and reduces overhead costs compared to traditional restaurants.
c) Revenue Streams
Rebel Foods generates revenue through:
- Online Food Sales: Direct-to-consumer food delivery through Swiggy, Zomato, and its own platform.
- Brand Licensing: Partnering with third-party restaurants to operate its brands.
- Technology Services: AI-driven kitchen management and order fulfillment solutions.
What Problem is the Startup Addressing?
Rebel Foods is addressing the inefficiencies in the traditional restaurant industry by leveraging a cloud kitchen model to solve:
- High Operating Costs: Eliminating real estate and front-end service costs.
- Scalability Issues: Enabling rapid expansion with low capital expenditure.
- Consumer Demand for Variety: Offering multiple brands under one kitchen, increasing menu diversity.
- Delivery Optimization: Utilizing technology for efficient food delivery and reduced wait times.
Key Financial Numbers
- Revenue (Latest): ₹1,000 crore+ ($120M) in FY2023.
- Profitability: Not profitable yet; focused on expansion and market penetration.
- Growth Rate: ~80% YoY growth in cloud kitchen expansion.
- Funding: Raised over $700M from investors like Sequoia Capital, Goldman Sachs, and Coatue Management.
- Market Valuation: Estimated at ~$2.3 billion as of 2023.
About the Founders
Jaydeep Barman – Co-Founder & CEO
- Education: MBA from INSEAD, Engineering from IIT Kharagpur.
- Professional Background: Experience in consulting and strategy.
- Role in Company: Drives global expansion, brand innovation, and technology adoption.
Kallol Banerjee – Co-Founder
- Education: MBA from INSEAD.
- Professional Background: Business development and operations expert.
- Role in Company: Oversees operations, supply chain management, and logistics.
