About the Company
InMobi was founded in 2007 with a vision to revolutionize mobile advertising through AI-driven and data-centric solutions. Headquartered in Bangalore, India, the company has a global presence, operating across North America, Europe, and Asia-Pacific. InMobi provides cutting-edge mobile advertising and marketing cloud solutions, catering to brands, agencies, and app developers worldwide.
Business Model
InMobi operates through the following key business segments:
a) Mobile Advertising Solutions
Description: Provides AI-driven ad targeting and programmatic advertising solutions to enhance user engagement and monetization.
Key Clients and Markets: Serves global brands, advertisers, and mobile app developers. Revenue contribution (if available)
b) InMobi Marketing Cloud
Description: Offers data-driven marketing solutions, customer insights, and AI-based personalization for brands.
Competitive Advantage: Utilizes AI and deep learning for real-time ad targeting and campaign optimization.
c) Revenue Streams
InMobi generates revenue through:
Ad Monetization: Providing programmatic ad solutions for brands and publishers.
Data & Analytics Services: Offering insights and audience intelligence for targeted advertising.
Subscription & Cloud Solutions: Revenue from InMobi Marketing Cloud and AI-driven ad services.
What Problem is the Startup Addressing?
InMobi aims to solve key challenges in the mobile advertising and digital marketing space, including ineffective ad targeting, user engagement drop-offs, and inefficient monetization strategies. It addresses these challenges through:
AI-Powered Advertising: Enhancing ad relevance through machine learning and big data.
Data Privacy and Compliance: Ensuring secure and privacy-compliant ad solutions.
Seamless User Experience: Creating personalized and non-intrusive ad experiences for mobile users.
By leveraging AI and automation, InMobi optimizes ad performance and maximizes revenue for advertisers and publishers alike.
Key Financial Numbers
Revenue (Latest): $1.4 billion as of 2023.
Profitability: Not disclosed.
Growth Rate: Estimated to be over 20% YoY.
Funding: Raised $320 million from SoftBank, TCV, and other investors.
Market Valuation: Estimated at $12-15 billion (as of 2023).
About the Founders
Naveen Tewari – Founder & CEO
Education: MBA from Harvard Business School, B.Tech from IIT Kanpur.
Professional Background: Experienced entrepreneur with expertise in mobile technology and advertising.
Role in Company: Leads the company’s vision, strategic growth, and innovation.
Amit Gupta – Co-Founder & President
Education & Background: IIT Kanpur alumnus with a strong background in engineering and business strategy.
Contributions: Oversees business operations and global expansion.
