About the Company
FreshToHome was founded in 2015 with a mission to revolutionize the fresh food supply chain by providing 100% chemical-free, preservative-free, and antibiotic-residue-free meat, fish, and vegetables. Headquartered in Bengaluru, India, the company operates across multiple cities in India and the UAE, offering farm-to-table freshness through an advanced supply chain and e-commerce platform.
Business Model
FreshToHome operates through the following key business segments:
a) E-commerce Fresh Food Delivery
Description: Delivers fresh fish, meat, poultry, and vegetables directly to customers via an online platform.
Key Clients and Markets: Serves urban consumers seeking high-quality, chemical-free food.
b) Sourcing and Supply Chain
Description: Establishes direct procurement from farmers and fishermen, eliminating middlemen.
Competitive Advantage: Ensures transparency, freshness, and fair pricing.
c) Revenue Streams
FreshToHome generates revenue through:
- Direct-to-Consumer (D2C) Sales: Online orders via website and mobile app.
- Subscription Model: Customers can opt for scheduled deliveries.
- Institutional Sales: Supplying fresh produce to restaurants and hotels.
What Problem is the Startup Addressing?
FreshToHome aims to solve the problem of food adulteration and lack of access to quality fresh produce. The traditional fresh food supply chain is plagued by:
- Chemical preservatives and contamination.
- Inefficient logistics leading to loss of freshness.
- High dependence on intermediaries increasing costs for both farmers and consumers.
FreshToHome addresses these challenges through:
- Direct Farm & Fishermen Sourcing: Ensuring chemical-free and preservative-free food.
- Cold Chain Logistics: Preserving freshness through an end-to-end cold supply chain.
- Tech-Enabled Platform: Simplified online ordering and delivery.
By doing so, FreshToHome ensures healthier food choices while empowering local farmers and fishermen.
Key Financial Numbers
- Revenue (Latest): ₹1,100 crore ($132M) as of March 31, 2024.
- Profitability: Not disclosed yet.
- Growth Rate: Achieved a 60% year-on-year growth.
- Funding: Raised over $250M from investors like Amazon Smbhav, Iron Pillar, and Investcorp.
- Market Valuation: Estimated at $1.2B as of 2024.
About the Founders
- Shan Kadavil – Co-Founder & CEO
Education: Engineering graduate with a background in technology and entrepreneurship.
Professional Background: Former Country Head at Zynga, an expert in scaling tech-driven businesses.
Role in Company: Leads the company’s growth strategy, technology, and overall business operations. - Matthew Joseph – Co-Founder
Background: Fisheries and seafood industry expert with decades of experience.
Contributions: Leads sourcing and ensures high-quality procurement from farmers and fishermen.
