About the Company:
Biryani By Kilo (BBK) was founded in 2015 with a mission to bring authentic and fresh biryani to customers across India. Headquartered in Gurugram, Haryana, BBK has expanded to multiple cities, offering a unique blend of traditional cooking methods and modern delivery solutions. The company specializes in delivering freshly cooked biryanis in handis, along with kebabs, curries, and desserts.
Business Model:
BBK operates through the following key business segments:
a) Cloud Kitchen Model
- Description: A delivery-focused model ensuring freshly cooked biryanis reach customers directly from kitchen hubs.
- Key Clients and Markets: Targets urban consumers looking for premium, authentic biryani experiences.
b) Dine-In & Takeaway Outlets
- Description: Operates select dine-in and takeaway outlets to cater to walk-in customers.
- Competitive Advantage: Maintains the authenticity of traditional dum-cooked biryanis while offering convenience.
c) Revenue Streams
- Direct Delivery: Orders placed through BBK’s website and mobile app.
- Third-Party Aggregators: Partnerships with Swiggy, Zomato, and other platforms.
- Franchise Expansion: Expanding brand reach through franchising opportunities.
What Problem is the Startup Addressing?
BBK aims to solve the problem of inconsistent and subpar biryani experiences in the food delivery market. The challenges include:
- Authenticity & Freshness: Unlike other brands that prepare biryanis in bulk, BBK ensures every order is freshly dum-cooked in traditional handis.
- Scalability of Traditional Cuisine: Standardizing the biryani-making process while maintaining authenticity.
- Premium Quality Ingredients: Focus on high-quality meats, basmati rice, and freshly ground spices.
By addressing these issues, BBK has positioned itself as a premium brand in the Indian food delivery ecosystem.
Key Financial Numbers
- Revenue (Latest): ₹150 crore (~$18 million) as of FY 2023.
- Profitability: Not publicly disclosed.
- Growth Rate: Reported ~35-40% annual growth.
- Funding: Raised $35 million in Series B funding led by Falcon Edge and IvyCap Ventures.
- Market Valuation: Estimated at $150-200 million as of 2023.
About the Founders
- Kaushik Roy – Co-Founder & CEO
- Education: IIM Lucknow alumnus.
- Professional Background: Extensive experience in F&B and QSR industries.
- Role in Company: Leads business expansion, brand strategy, and operations.
- Vishal Jindal – Co-Founder & Director
- Education & Background: An entrepreneur with experience in venture building and investment.
- Contributions: Drives fundraising, investor relations, and strategic initiatives.
