About the Company:
Founded in 2015 by Shruthi Reddy, Anthyesti Funeral Services is a pioneering Indian startup dedicated to providing comprehensive end-to-end funeral services. Headquartered in Kolkata, India, the company offers a range of services including hearse van provisions, priest arrangements, mortuary bookings, and venue reservations, ensuring a dignified farewell for loved ones.
Business Model:
Anthyesti operates through the following key business segments:
a) Funeral Planning Services
- Description: Offers complete funeral planning solutions encompassing hearse van services, priest arrangements, and crematorium bookings.
- Key Clients and Markets: Serves families across major Indian cities such as Kolkata, Bengaluru, Hyderabad, Delhi, Mumbai, and Pune.
b) Pre-Planning Services
- Description: Provides options for individuals to pre-plan their funeral arrangements, ensuring their wishes are honored and reducing the burden on families.
- Competitive Advantage: Empowers clients with control over their final rites, offering peace of mind and financial planning benefits.
c) Revenue Streams
- Service Fees: Charges for various funeral services including transportation, priest services, and venue bookings.
- Pre-Planning Packages: Offers customizable pre-planning packages with upfront payments or installment options.
What Problem is the Startup Addressing?
Anthyesti addresses the challenges associated with organizing funerals in India, which often involve navigating bureaucratic hurdles and managing multiple service providers during a time of grief. The company streamlines this process by offering:
- Standardized Services: Ensures consistent and high-quality funeral services across various locations.
- Comprehensive Solutions: Provides all necessary services under one roof, reducing the logistical and emotional burden on families.
- Cultural Sensitivity: Caters to diverse religious and cultural practices, respecting the traditions of each community.
Key Financial Numbers
- Revenue (FY 2022): ₹12.96 crore
- EBITDA (FY 2022): ₹0.48 crore
- Net Profit (FY 2022): ₹0.30 crore
- Funding: Raised $51.5K through various funding rounds, including accelerator and angel investments. citeturn0search10turn0search0
About the Founder
- Name: Shruthi Reddy
- Education: Alumna of the Indian Institute of Management Bangalore (IIM-B)
- Professional Background: Experienced in business management and operations.
- Role in Company: As the Founder and CEO, she leads strategic planning, business development, and oversees daily operations.
