About the Company:
Agro Tourism was founded in 2023 with a vision to promote sustainable and immersive rural tourism by connecting urban travelers with authentic farm experiences. Headquartered in Pune, India, the company has expanded its presence across multiple states, offering unique agritourism experiences that blend nature, farming, and cultural heritage.
Business Model:
Agro Tourism operates through the following key business segments:
a) Farm Stay & Experiences
Description: Offers rural homestays, eco-resorts, and farm-based adventure experiences.
Key Clients and Markets: Targets urban travelers, eco-tourists, and educational institutions.
b) Agricultural Workshops & Events
Description: Conducts organic farming workshops, vineyard tours, and cultural festivals.
Competitive Advantage: Provides hands-on learning, traditional food experiences, and direct farmer interactions.
c) Revenue Streams
Agro Tourism generates revenue through:
- Accommodation Services: Earnings from farm stays, eco-resorts, and rural lodges.
- Tour & Activity Packages: Income from guided farm visits, adventure activities, and cultural programs.
- Workshops & Events: Fees from educational and corporate agritourism events.
- Farm-to-Table Sales: Revenue from selling fresh farm produce and organic products to visitors.
What Problem is the Startup Addressing?
Agro Tourism aims to bridge the gap between urban and rural communities by promoting eco-friendly travel and sustainable farming practices. The current tourism industry faces challenges such as over-commercialization and environmental degradation. Agro Tourism addresses these issues through:
- Eco-Friendly Travel: Encouraging responsible tourism that supports local farmers and reduces carbon footprints.
- Sustainable Agriculture Awareness: Educating visitors on organic farming and traditional agricultural methods.
- Community Empowerment: Creating economic opportunities for rural communities through tourism-based employment and direct sales.
By doing so, Agro Tourism fosters a deeper connection between travelers and nature while revitalizing rural economies.
Key Financial Numbers
- Revenue (Latest): ₹2.5 crore ($300K) as of March 31, 2024.
- Profitability: ₹60 lakh ($72K) net profit as of March 31, 2024.
- Growth Rate: 40% year-over-year increase in customer bookings.
- Funding: Raised ₹3 crore ($360K) in seed funding from impact investors and tourism grants.
- Market Valuation: Estimated at ₹25 crore ($3M) as of September 2024.
About the Founders
Amit Deshmukh – Co-Founder & CEO
- Education: MBA in Tourism Management from Symbiosis International University.
- Professional Background: Expert in rural tourism development and hospitality management.
- Role in Company: Oversees business strategy, partnerships, and market expansion.
Priya Mehta – Co-Founder & COO
- Education & Background: Sustainability consultant with expertise in agro-based tourism and community development.
- Contributions: Leads operations, customer experience, and sustainability initiatives.
